The Missguided Activewear range was going to need some big visuals to accompany the launch as this was a new market for them. Once again Flessy & Glenn were bought on board to bring the creative to life. The approach was simple, make fitness cool, hot and grimy for a new generation. It remains today as one Missguided's most successful brand launches ever.
Creative Director: Sam Helligso
Stills Photography: Zoe McConnell
Directors: Zoe McConnell & Steve Neaves
DOP: Steve Neaves