F&G were commissioned to create the stills and video for the launch of the new Missguided Denim range. It‘s still to date the most controversial campaign Missguided have ever produced and ensured that #asspirational Denim launched with maximum coverage and went on the be a massive success for the brand.
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Creative Director: Sam Helligso
Stills Photography: Zoe McConnell
Directors: Zoe McConnell & Steve Neaves
DOP: Steve Neaves Editor: Steve Neaves