//It Started here/

Zoe McConnell had been shooting Missguided campaigns since 2013, playing her part in creating the visual imagery that took the brand to stratospheric success. Back in 2014, the creative team asked Zoe if she could make her trademark stills come to life as a TVC. Zoe turned to photographer & DOP Steve Neaves to start working on ideas. Together, they conceived, produced and executed an audacious test ad. Missguided wasted no time in commissioning them to re-create the test and stills for their latest collection...
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